Soul Cycle

Since developing my business plan for Turbo 26 Studio, I have been saying I want to inject a little Soul Cycle into yoga. What I meant by that was a motivation to push physically beyond your comfort zone.

Many yoga classes, while they may be physically challenging, offer the option to take it easy. “Listen to your body. Child’s pose is there for you any time you need it.” That’s the mantra I hear all the time in yoga. At Turbo 26, on the other hand, we say, “yes, child’s pose is there for you, but you don’t need it. You are stronger than you think. You got this!”


I say over and over again that what you can accomplish on your mat, you can achieve in your life. It’s so true! Yoga can be truly transformational. I want everybody – every body – to experience the magic that happens when you spend 26 minutes in mindful movement on your mat.

Yesterday I went to a Soul Cycle class to see what all the excitement is about. I figured if I’m going to say we are injecting a little Soul Cycle into yoga, I should know what I’m referring to. Now I can say that in addition to being extremely sore today, I also get it. I understand what all the fuss is about. It’s kind of hard to put in words, but Soul Cycle is truly amazing. It’s way more than just pushing your physical limits. It’s about finding your inner strength.

At Soul Cycle, they use words like Warrior, Tribe, and Hero. Come to Soul Cycle to “find your soul.” At 10:30 AM on a Tuesday, the class was practically full and our teacher Joe played part trainer and part therapist as he led us through the exhausting 45-minute ride. With lights dim and music thumping, he had all of us grooving on our bikes, collectively moving right and left, forward and back, standing and sitting. It was actually quite a spiritual experience. Yes, you could pedal more slowly or take a seat when Joe said to stand, but no one wanted to take it easy. We were there to push ourselves, and that’s what we did!

“It’s just you, and you,” Joe said, with a larger than life personality. “Turn the wheel. You got this!” And he reminded us more than once to breathe. It was almost like Joe infused a little yoga into his Soul Cycle.

After class, I asked one of the other participants about her Soul Cycle experience. She told me she rides five days a week, always on bike #35. She told me that Soul Cycle has changed her life, and she used the word “addicted” to describe her devotion. That’s a pretty powerful endorsement. How many businesses can say that about their customers?

Most businesses talk the talk, but Soul Cycle actually walks the walk (or rides the ride). The culture is built on positivity and encouragement. If you’re having a bad day, go for a ride, or as Joe would say, “get Gucci.”

I am more confident than ever that infusing a little Soul into Turbo 26 can only be a good thing. Let’s do this!


Joanna Meiseles is the founder of Turbo 26 Studio, a new concept in yoga coming to the Stanford Shopping Center in Palo Alto, California this fall. Turbo 26 offers fast-flow heated yoga classes in 26-minute stackable intervals. Designed to deliver inspiring fitness-focused classes, Turbo 26 is demystifying yoga and making the benefits accessible to anyone willing to challenge their body and open their mind.

Prior to Turbo 26, Joanna created Snip-its, a franchised chain of hair salons for children. After building Snip-its to more than 60 locations in the US, Joanna put her skill and franchise expertise to work as a strategy consultant at iFranchise Group, the world's premier franchise consulting firm. A lifelong avid yogi, Joanna is now putting her energy into Turbo 26, a concept that she hopes to grow into a successful franchise across Northern California and then across the country.