Enjoy The Process

I have always believed that I would be a successful entrepreneur – that by creating and building my dream business, everything I have ever wanted in life would fall into place. Even though I am eternally optimistic, I have not always behaved in a way that supports optimism and success. As I prepare to launch my newest business, I want to do things a little differently than I did in the past. I don’t know if the changes I am making will result in more or less success for the business – time will tell – but at least they are helping me stay focused, inspired and optimistic.

I made three small but significant changes to the way I approach entrepreneurship and business. I don’t pretend to be an expert or know what works for other people, but they have worked so amazingly for me, I thought I would share them – and maybe they will make a difference for you too.

Number one – find joy in the process.


Up until about June of this year – seriously for about 20 years! – I did a lot of complaining about how difficult business is. It’s hard to find a good location; it’s hard to manage people; it’s hard to deal with customer service issues; and the list goes on. My lunch dates with friends went something like this: “Ugh, I’m so frustrated! You won’t believe this…” Then I launch into a very entertaining but negative story about my latest business woes. No more of that! I made a conscious decision to be more positive, know that what makes a good entrepreneur is overcoming challenges, and find joy in the process of building something I believe in. To put it simply, I no longer complain.

Number two – say positive things to yourself.

It takes constant reminders, but eventually it becomes reality. They say, you are what you think, and you are what you say to yourself. It’s always surprising to me how mean we can be to ourselves. We say things silently in our heads that a friend or loved one would never say or even think about us. Again, I simply made a conscious decision to say nice things to myself in moments when I am alone. I do it when I go to the bathroom, I do it in the shower, and I do it in the car. That gives me at least 8-10 opportunities to remind myself that I am worthy of success and happiness, that I am joyfully and happily building my business, that I am grateful for all that I have, and that my life has meaning and purpose. I repeat each affirmation five times, either out loud or silently. Sounds a bit corny, but it has really helped me be a more positive person!

Number three – keep a long term view of success.

It’s easy to get depressed or discouraged by setbacks – and there will always be setbacks! As entrepreneurs, we are taught to set BHAGs – Big Hairy Audacious Goals – and while it’s great to think big, it’s important to keep in mind that every step we take is a step in the right direction. Even if my steps are sometimes sideways or diagonal, or even if they go completely backwards, my vision is intact and I am on the right path. The right path is never a straight line diagonally up and to the right. In reality, it’s a series of twists and turns that kind of look like a mess, but over the course of time the trend line is, in fact, up and to the right. Just not straight. We can always course correct and realign if we keep a long term view of success. We’ve all heard the expression, don’t sweat the small stuff, and that’s the approach I am trying to take with my business. Even if I don’t hit every short term goal I set for myself, I know that I am on the right path to my long term goal of building a successful, rewarding, and thriving business.

I am a very optimistic person, and I am inspired to do something extraordinary with my life! I have always been optimistic and inspired, but I have not always behaved in ways that support that belief. Lately, my friends and family are telling me I seem happy. I have never been one of those people who radiates positivity. I have always radiated passion and perseverance, but lately I think my actions are becoming part of me and I am happier, more optimistic, and I’m having way more fun. A person who radiates positivity? That’s becoming me! And I truly believe that if I feel good about what I am doing, the success I desire will come. I could not be more excited about Turbo 26 Studio and my life as the entrepreneur behind the business.


Joanna Meiseles is the founder of Turbo 26 Studio, a new concept in yoga coming to the Stanford Shopping Center in Palo Alto, California this fall. Turbo 26 offers fast-flow heated yoga classes in 26-minute stackable intervals. Designed to deliver inspiring fitness-focused classes, Turbo 26 is demystifying yoga and making the benefits accessible to anyone willing to challenge their body and open their mind.

Prior to Turbo 26, Joanna created Snip-its, a franchised chain of hair salons for children. After building Snip-its to more than 60 locations in the US, Joanna put her skill and franchise expertise to work as a strategy consultant at iFranchise Group, the world's premier franchise consulting firm. A lifelong avid yogi, Joanna is now putting her energy into Turbo 26, a concept that she hopes to grow into a successful franchise across Northern California and then across the country.